"Alandmarkincomparativehistoryandachallengetoscholarsofalllandswhoaretryingtolearnhowwearrivedatwherewearenow."-TheNewYorkTimesBookReviewBarringtonMooreJr.(1
Inthis1992bookJohnZallerdevelopsacomprehensivetheorytoexplainhowpeopleacquirepoliticalinformationfromelitesandthemassmediaandconvertitintopoliticalpreferences.Usingnumero